Danial Malik Unveils Master Changan’s Multi-Brand Future — A Car for Every Pakistani

n a fast-changing global auto industry, Master Changan Pakistan is positioning itself as one of the most future-ready automotive players in the country. In an exclusive conversation with PakWheels, Danial Malik, CEO of Master Changan Motors, shared a clear and ambitious roadmap that could reshape how Pakistanis buy, use, and experience cars.

The vision is simple yet powerful: “One for Everyone.”
From affordable hatchbacks to luxury electric vehicles, Master Changan is evolving into a house of brands that caters to every budget, lifestyle, and mobility need in Pakistan.

With 11 new models planned over the next two years, across ICE, Hybrid, Plug-in Hybrid, and Electric powertrains, the company aims to make modern mobility accessible, intelligent, and future-proof.

Master Changan’s Evolution into a House of Brands

Master Changan is no longer just a single-brand automaker. According to Danial Malik, the company is transforming into a multi-brand automotive group, similar to global giants that operate different brands for different customer segments.

This strategy allows Master Changan to:

• Serve entry-level buyers
• Meet family and commercial needs
• Offer premium and luxury electric vehicles
• Support Pakistan’s transition toward clean and smart mobility

The three core brands shaping this future are:

1. Changan – Built for the masses
2. Deepal – Smart premium electric mobility
3. Avatr – Ultra-premium futuristic NEV brand

Each brand has a clear identity, ensuring customers get the right product without compromise.

Changan Brand: Designed for the Masses of Pakistan

At the heart of Master Changan’s strategy is Changan, the brand aimed at mainstream Pakistani consumers.

Focus on Affordability and Practicality

Danial Malik emphasized that Changan will remain:

• Affordable
• Reliable
• Feature-rich
• Locally relevant

Changan vehicles are designed to meet the daily needs of Pakistani families, professionals, and first-time buyers.

Three New Changan Models Coming Soon

Master Changan plans to introduce three new Changan models in the coming years, covering:

• A-segment hatchbacks
• Sedans
• SUVs

Multiple Powertrain Options

These upcoming models will be offered across:

• ICE (Internal Combustion Engine)
• HEV (Hybrid Electric Vehicle)
• PHEV (Plug-in Hybrid Electric Vehicle)

This ensures customers can choose based on:

• Fuel prices
• Usage patterns
• Charging infrastructure
• Budget constraints

By offering multiple powertrain options, Master Changan is giving Pakistani buyers real choice, not forced adoption.

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Deepal: Redefining Electric Mobility in Pakistan

While Changan serves the masses, Deepal represents Master Changan’s premium electric and intelligent mobility brand.

Deepal S05 — Pakistan’s First CKD REEV

One of the biggest highlights of the interview was the Deepal S05, Pakistan’s first locally assembled (CKD) Range-Extended Electric Vehicle (REEV).

Why Deepal S05 Is a Game Changer

• Total driving range: Over 1,000 km
• Combines electric driving with a range extender
• Eliminates EV range anxiety
• Ideal for Pakistan’s current charging infrastructure

Danial Malik described this innovation as turning range anxiety into “Range Confidence.”

Ending Range Anxiety for Pakistani EV Buyers

One of the biggest hurdles in EV adoption in Pakistan is fear of running out of charge. Deepal’s REEV technology solves this by:

• Allowing pure electric driving in cities
• Using a range extender for long journeys
• Reducing dependence on public chargers

This approach makes EVs practical today, not just in the future.

Deepal’s Expanding Lineup in Pakistan

Deepal’s journey in Pakistan is just beginning. According to Master Changan’s roadmap, the following models are planned:

Upcoming Deepal Models

• Deepal E07
• Deepal Hunter K50
• Two additional BEV and REEV models

These vehicles will target customers looking for:

• Smart technology
• Premium interiors
• Long-range electric performance
• Advanced driver-assistance systems

Deepal aims to become a trusted premium EV brand for Pakistan’s growing urban and tech-savvy audience.

Avatr: Ultra-Premium Electric Luxury Comes to Pakistan

Taking the portfolio to the next level, Danial Malik confirmed the upcoming launch of Avatr in Pakistan.

What Is Avatr?

Avatr is Changan’s futuristic ultra-premium New Energy Vehicle (NEV) brand, developed with:

• Advanced EV platforms
• High-end luxury design
• Intelligent driving systems
• Cutting-edge connectivity

Three Avatr Models Planned

Master Changan plans to introduce three Avatr models, targeting:

• Luxury car buyers
• Tech enthusiasts
• Customers seeking global-level electric sophistication

Avatr vehicles will compete with premium international EV brands, bringing world-class electric luxury to Pakistan.

11 New Models in Two Years — A Historic Expansion

Combining all three brands:

• Changan
• Deepal
• Avatr

Master Changan will introduce 11 new vehicles in Pakistan over the next two years.

What This Means for Pakistani Consumers

• More choices across all price segments
• Better technology access
• Faster EV adoption
• Competitive pricing
• Improved after-sales ecosystem

This is one of the largest model expansion plans ever announced by an automaker in Pakistan.

Supporting Pakistan’s Automotive and Energy Transition

Danial Malik highlighted that Master Changan’s strategy aligns with Pakistan’s:

• Energy challenges
• Fuel import pressures
• Environmental goals
• Urban mobility needs

By offering hybrids, PHEVs, REEVs, and BEVs, the company is ensuring:

• Gradual transition, not disruption
• Practical adoption of EVs
• Lower fuel consumption
• Reduced emissions

“Choice Is Power” — A Vision Centered on Customers

Reflecting on the company’s philosophy, Danial Malik stated:

“We want every Pakistani to feel seen — no matter their budget, lifestyle, or need. Choice is power, and our mission is to put that power in the hands of our customers.”

This customer-first approach is what differentiates Master Changan from traditional automakers.

Impact on Pakistan’s Auto Market

Master Changan’s multi-brand strategy is expected to:

• Increase competition
• Push innovation
• Improve build quality
• Accelerate electrification
• Create local jobs through CKD production

It also puts pressure on other automakers to modernize faster.

Watch the Full PakWheels Podcast

For deeper insights into:

• Future car launches
• EV strategy
• Local manufacturing
• Market challenges

You can watch the complete PakWheels podcast featuring Danial Malik on YouTube.

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